Each consumer review is checked for authenticity before it is published, ensuring that reviews only come from consumers who have actually purchased/used the products being reviewed.
The verification happens

• by sending individualised links to consumers after they have completed an online order, leading to an online review form and ensuring that access to the review function is only granted to consumers who have actually purchased a product
• by making the possibility of submitting a review conditional on prior login to a registered customer account from which a purchase has been made